Design leader who makes good work actually ship
I work at the edges: where design meets product, where product meets engineering, where someone has to push the whole thing forward.
My Approach
Good design isn't just how something looks. It's how well you understood the problem before you touched a tool.
I break things down until they're clear
When a problem feels overwhelming, that's usually a signal the framing is wrong. I slow down and map the system. The one thing that actually matters usually becomes clear from there.
I work on both sides of the design-engineering line
I'm in the codebase. I write specs engineers can build from and ask questions that show I understand the constraints. That earns trust. And trust changes what ships.
Every detail has a downstream effect
A small UX decision can create a data modeling problem. A component choice can constrain a product decision six months later. I try to hold that context while still moving fast. If something's wrong, I'd rather raise it before it becomes a rebuild.
I think at the product level
Design decisions are product decisions. I've never been able to treat them as separate jobs, and I've stopped trying.
Selected Work
Building the Design Function at Knapsack
How I repositioned design from an execution function to an organizational partner, and what it took to change how leadership saw the role.
Knapsack
Figma Integration: From Embeds to a Real Design Model
Connecting Figma components to their coded counterparts, with stable references that survive file changes.
Knapsack
Cloud Authoring: A Branch Workflow Content Teams Can Actually Use
Giving non-engineers the ability to publish directly, without making engineers nervous about it.
Vivid Seats
Vivid Seats App 3.0: An App Worth Coming Back To
Redesigning the Vivid Seats app to create reasons to return, not just reasons to convert. A cross-functional project spanning product, engineering, and marketing.
Vivid Seats
Regulation Manager: Shared Compliance Infrastructure
Centralizing compliance work so product teams could ship regulation requirements without starting from scratch.