Vivid Seats App 3.0
In the summer of 2020, my team was challenged to reimagine our app experience to increase customer engagement. While our native apps were our best-performing products, they still lacked the draw for users to interact more frequently. We knew that to achieve this, we needed to design an experience that was more than just buying tickets.
Role
Product Strategy, User Research, UX, UI
Year
2020
1 – Cross-Functional Workshops
I facilitated multiple workshop sessions with stakeholders from product, engineering, marketing and senior leadership.
2 – Competitive Analysis
We began by collecting examples of personalized experiences in and out of the industry. We focused on features that drew users in that weren't necessarily the primary product goal.
3 – User Research
We surveyed users to better understand what makes them use one product more frequently than another. We then conducted unmoderated sessions to determine interest in specific concepts.
4 – Low-Fidelity Wireframes
My team and I took the outcomes from the workshops and began iterating and defining milestones.
5 – Prototype & Usability Test
Created prototypes for each feature area, and tested them with internal users to narrow down our direction.
6 – UI Design
Created UI components and built them into our new Roadie Design System.
