Vivid-Seats-Event-Page

Vivid Seats Event Page

Create a new foundation with a renewed focus on reducing round-trip shopping and increasing brand awareness.

Role
Product Strategy, User Research, UX, UI

Year
2020

Design Process

1. Cross-Functional Workshops

I facilitated multiple workshop sessions with stakeholders from product, engineering, marketing and senior leadership.

2. Low-Fidelity Wireframes

My team and I took the outcomes from the workshops and began iterating and defining milestones.

3. Prototype & User Test

Created multiple prototypes , focusing on the first milestone, and tested them with internal users to narrow down our direction.

4. UI Design

Created UI components and built them into our new Roadie Design System.

The Outcome

before
before
wireframe
wireframe
final design
final design
Key Components

Simplified Listing Rows

Over the years the listing row had become crowded with information, most of which did not help a user differentiate one listing from another. Our flexible listing rows removed redundant information, and highlighted data when could help a customer choose their tickets.

before
before
wireframe
wireframe
final design
final design
Key Components

Flexible Mobile Layout

The existing mobile layout was rigid and only allowed a small portion of the screen to scroll. After analyzing our data, we learned that a very low percentage of users were interacting with the seating chart, filters, and sorts. The contents of which accounted for nearly half of the screen.

By collapsing these components we were able to unlock the full screen and create a layout flexible enough to handle iterations for years to come.

wireframe
wireframe
final design
final design
Key Components

Enable Faster Comparison Shopping

Users who viewed more than one date of an event converted at a much higher rate. The problem for them though, was that they had to back out of the experience to check another dates ticket options.

To help our customers we added a date switcher component that lets users quickly switch between multiple dates of an event.

final mobile designs

mobile-1
mobile-2
mobile-3
mobile-5
mobile-4
mobile-6

final desktop designs

event-page-desktop
ticket-details-desktop